All the world’s a stage is a collaboration with the Centro Servizi Culturali Santa Chiara (Trento), a public institution which organises and promotes performances and live events – drama, dance, theatre, cabaret, music, etc. The course “All the world’s a stage” aims to start a preliminary study around the construction of a visual identity for CSC Santa Chiara. What does it mean to design a visual identity for a theatre today? What tools, languages, approaches are used for these projects? What impact does a visual identity project have on the image and activity of a theatre? These and other questions have set the guidelines of the course. Students have then attempted to answer these questions, trying to build a preliminary research and survey around the new visual identity of CSC Santa Chiara, and producing a first set of visual identity proposals based on the survey conducted.