“Practice” is both a verb and a noun.

This course deliberately plays with this duality, suggesting that a communication design semester might function equally as a useful service (noun: a professional practice) and as a space for research, speculation, contemplation, and experimentation
(verb: repeatedly performing activities and learning from them, e.g. “practise makes perfect”).

“Practice” has many relevant, connected meanings, it also means "profession", "study", "method", “observe rules” etc...

Starting from this premise — and in practice — this semester, “practice” will be at the center of our project. But how will we practice?

“Practice” focuses on an actual case study. We will design the visual identity and the entire communication system for the event “Books in the Making,” co-organized in collaboration with Eva Leitolf/Studio Image and with the crucial support of Longo Print Media — the internationally renowned printing house specializing in editorial production.

The event consists of a series of open talks (at least three) with international guests, to be held from October to December 2025 at the University of Bolzano.

During this semester, the students attending the course will be tasked with designing the entire identity and communication of the event, both analog and digital: posters, flyers, letterheads, brochures, signage, any other printed materials, event program, web communication/ newsletters, social media, and a printed publication documenting the event.

The identity and the communication system will then be implemented and fully developed during the event itself (Oct-Dec 2025).