An experimental approach to typography and design: Are there any similarities in the shapes of the products of wellknown designers/designcompanies and the shapes of the typefaces they use for their logo? Students first research wellknown design companies and their history and then focus on the logo that represents the company. They analyse the typeface used for the logo according to classification, origin and formal characteristics. In a third step, design products and typefaces are compared with each other. There were some unexpected results! All of this is presented in a Swiss brochure with an open spine, which was produced in the university's bookbindery under the guidance of the workshop manager.