Can you wear it underwear?

Erogena

Agnese Guerrieri

Quando parliamo di gioielli solitamente intendiamo accessori quali collane, orecchini, bracciali e anelli. Il gioiello da sempre è stato simbolo di ricchezza, raffinatezza e talvolta potere. Il gioiello aggiunge importanza, mette in risalto, valorizza alcuni punti del nostro corpo attraverso un gioco di luci, materiali e forme.

Erogena capovolge completamente questo processo di valorizzazione. La linea di gioielli è costituita da 4 pezzi plasmati perfettamente su misura. Partendo da un’analisi delle zone convenzionate e considerate canonicamente ed esteticamente “belle” per indossare gioielleria, Erogena porta il suo sguardo sulle parti non convenzionali del corpo femminile. Si tratta di una valorizzazione di quelle zone sensibili, nascoste e intime che non siamo soliti a considerare belle e delle quali spesso proviamo timidezza o persino vergogna nel mostrarle.

Una collezione di gioielli che rompe il taboo del corpo e del gioiello inteso come sacro e sinonimo di perfezione, portando alla luce nuove zone: quelle erogene

 

When we talk about jewellery we usually mean accessories such as necklaces, earrings, bracelets and rings. Jewellery has always been a symbol of wealth, sophistication and sometimes power. Jewellery adds importance, highlights and enhances certain parts of our bodies through a play of light, materials and shapes.

Erogena completely overturns this process of enhancement. The jewellery line consists of 4 perfectly tailored pieces. Starting from an analysis of the areas that are canonically and aesthetically considered “beautiful” for wearing jewellery, Erogena brings its gaze to unconventional parts of the female body. It is an enhancement of those sensitive, hidden and intimate areas that we are not used to considering beautiful and of which we often feel shy or even ashamed to show them.

A jewellery collection that breaks the taboo of the body and jewellery as sacred and synonymous with perfection, bringing to light new zones: the erogenous zones.

 

Wenn wir von Schmuck sprechen, meinen wir in der Regel Accessoires wie Halsketten, Ohrringe, Armbänder und Ringe. Das Juwel war schon immer ein Symbol für Reichtum, Raffinesse und manchmal auch Macht. Das Juwel verleiht Bedeutung, hebt hervor, verstärkt bestimmte Punkte unseres Körpers durch ein Spiel von Lichtern, Materialien und Formen.

Erogena kippt diesen Prozess des Enhancements komplett um. Die Schmucklinie besteht aus 4 perfekt aufeinander abgestimmten Teilen. Ausgehend von einer Analyse der Bereiche, die kanonisch und ästhetisch als “schön” für das Tragen von Schmuck gelten, lenkt Erogena den Blick auf die unkonventionellen Teile des weiblichen Körpers. Es ist eine Verschönerung jener sensiblen, verborgenen und intimen Bereiche, die wir nicht gewohnt sind, als schön zu empfinden und vor denen wir uns oft scheuen oder sogar schämen, sie zu zeigen.

Eine Schmuckkollektion, die das Tabu des Körpers und des Schmucks als heilig und gleichbedeutend mit Perfektion bricht und neue Zonen ans Licht bringt: die erogenen.

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A project made in the course

ATELIERprojekte SS21

ATELIERprojekte is conceived as a design experience, aimed at refining and testing technique, creativity, personal organization, research, and communication. After the study of diverse typologies of product and companies, each student freely chose a personal project to work with, consisting in an object to develop, also imagining its potential producer. The path is completed by a rich formation in digital modelling and a theoretical deepening of communicative issues touched by the project itself.
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