How do you manipulate public opinion today?

Degree Project

Nepravda

Kosara Keskinova

Nepravda examines the growing problem of propaganda in the information space, the methods used to influence public opinion, the situations in which they are used, along with the effects of prolonged exposure to manipulation and persuasion. The project is an interactive website that demonstrates the use of manipulative propaganda techniques in mass media and provides insight into modern methods of persuasion noted within the territory of the Russian Federation but that are present all around the world. It is presented in the form of a short interactive animated story about Russian based on real events about information operations in Zaporizhzhia. The story aims to give a visual overview of how news is turned into a powerful tool in information warfare.
Nepravda is a reflection of propaganda as an anti-democratic method of communication that uses manipulation, confusion, and fear to achieve power and profit. Nowadays due to globalization propaganda can emerge from anyone, anywhere creating chaos and confusion. Russian propaganda is one of the most widespread and obtrusive forms of persuasion in the world today. Its distinguishing characteristics as rapidness, persistence, inconsistency, and unobjectiveness make it a powerful tool for mass manipulation. It becomes more and more difficult to distinguish the truth and to understand whom to trust.

More projects by Kosara Keskinova