Can the ticket of the future be a souvenir?

The project Ortiya is intended to replace the classic plastic or paper Skipass with one completely eco-friendly and biodegradable created with Nettle fiber, which represents the history and culture of the Dolomites. It has a chip code on the inside usable in every Dolomites ski facility. Ortiya is perfumed with larch resin’s essential oil, which deeply affects the tourism and marketing of the territory. The fragrance is linked with the memory and emotions of the visitor, who will be unconsciously transported to his holidays in the mountains and encouraged to come back and feel as welcomed as at home.