Can a young graphic designer work with local tradition?

Today, a designer’s first task is to design her or himself, creating her/his context, defining her/his own narrative and her/his personal approach to the discipline. But what does it mean to design yourself? The course asks the students to imagine and design a graphic design studio that doesn’t exist, imagining and producing traces of her/his life, and her/his work. Working on the profile of a non-existing designer, students have the opportunity to confront themselves with different aspects of the discipline, different practices, methodologies, attitudes and approaches to the graphic design world.