How sound and visual design shape taste
Franziska Elli Schoen
Student
Franziska Elli Schoen Academic staff
Olivia Charlotte Herms Gabriele Lucchitta Ingrid Kofler Course
Designing How Things Feel (Right) - Usability & Emotional Interaction in Physical Products Program
BA Major Design Semester
2025/26 SS This project explores how our sense of taste can be influenced by what we hear and see. It examines whether sounds and visual impressions can change the way we experience flavor.
Studies show that sounds can affect how sweet, bitter, or intense something tastes. Shapes and other visual elements can also influence our expectations before tasting. The project highlights that taste is not only created by food itself, but also by the interaction of different senses.
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A project made in the course
Designing How Things Feel (Right) - Usability & Emotional Interaction in Physical Products
How do objects shape experiences? This course explores the relationship between function, emotion, and interaction in product design. Through the development of an emotion-driven swing and a series of “Tasting Tools” centered around bread, chocolate, and wine, students investigated how design influences perception, behavior, and experience. The resulting projects demonstrate that products are not only used—they are experienced.
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