Can you read a street like a book?

1 City. 1 Street. 19 Numbers. is an editorial and exhibit design project that maps 19 continuous storefronts along Corso Libertà in Bolzano. Heavily inspired by Ed Ruscha’s Every Building on the Sunset Strip, the project manifests in two distinct physical artifacts:

The Leporello: An accordion-fold book that serves as an objective visual archive, allowing the reader to experience the spatial narrative of the street step by step.
The Lightbox: A custom-built backlit LED installation that brings the actual aesthetic of the commercial avenue directly into the exhibition space.
Instead of a simple catalog, the street is decoded through a targeted semiotic analysis. Each storefront is dissected through three lenses Sign & Typography, The Clash, and Street Narrative, proving that the city itself can be read like a book, exactly where rigid historical architecture meets the messy reality of human life.