How do nature and language shape dynamic design?

A visual exploration of cloud formations and kinetic typography

Leonie Wilhelm

Tool #01
How to use Cloud Watching to create an audio-visual Landscape
Cloud watching is a lost habit. In a fast-paced world, looking up provides a brain reset; a state psychologists call 'soft fascination' that restores our attention. But clouds move fast and vanish. This project translates their fleeting structures into an audiovisual landscape. By mapping the visual outlines of different frames onto a grid, the clouds' structures directly generate the melodies. The result is an audiovisual landscape that preserves that specific moment of calm.

Tool #02
How to use moving Type to create an animated Poster Series about Affirmations
Affirmations rely on steady repetition. To train the mind, statements must be experienced as a constant, recurring signal rather than a one-time emotion. This project translates that steady pacing into an animated poster series. Across three typographic layouts inspired by the aesthetic of kitschy hopecore and manifestation content, words move in a synchronized, looping cadence controlled by precise time delays. The result is a rhythmic visual system that makes the continuous nature of affirmations tangible, prompting viewers to pause in their daily routine, take a minute to themselves, and internalize the meaning of the text.

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A project made in the course

What’s a Tool?

Does the tool change the hand that uses it? Students explored several tools to build design projects, documenting their process with vertical video. Each video shows one tool’s arc: from idea finding to experiment, design, and explanation. Creative tools shape what we create.
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