What does it mean to pay attention?

Train of Thoughts

Theresa Offermann

To pay attention is to choose what exists in our reality. Yet, we rarely make this choice consciously. Without requiring conscious effort or intention, our brains decide what is important for our survival – a sudden noise, a flashing color, but also the ping of a phone notification. 

But what remains when we reclaim our focus?

Train rides are usually viewed simply as a way to get to our destination, or even as lost time. As the landscapes pass by, so do our thoughts. Often, we pay little attention to either. This project explores what remains when we strip away all distractions, documenting passengers’ thoughts and their views through the train window.

A project made in the course

The Window Is the Point

The course examines the "window" as a conceptual model of visual communication—as a metaphor, a device of perception, and a structural principle for layout, grids, typography, white space, and interactive elements. Students analyze historical and contemporary examples from art and design history to digital interfaces and use them as a basis for developing their own experimental design projects. The aim is to create projects that intentionally shape attention, visibility, and meaning in print and digital formats, staging them spatially.
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