What is the point?
Rachele Cimarosto Lea Vrabelova
Student
Rachele Cimarosto Lea Vrabelova Academic staff
Gianluca Camillini Pietro Corraini Stephan August Schmidt-Wulffen Course
The heart of the matter Program
BA Major Design Semester
2023/24 WS What is the point? is an illustrated book born from the collaboration between two design students and Karamela, a professional clown. Inside the book, a poem guides the reader through what appears to be a dilemma, a red dot that invades the book's pages. In the clown's mind, a simple element can become a source of creativity and personal expression, leading to other meanings. Circling around the core of joy and drama, moments of imagination and realization, the what so called 'fiasco.'
During the exibhition, small perforated cards to give out to the public. On the other side an explanation of the project and a red point sticker.
A project made in the course
The heart of the matter
We live in a world characterized by an abundance of messages and information: an endless and shapeless flow of knowledge, signs, and data always at our disposal, 24 hours a day. We are inundated with content that, until just a few months ago, was produced exclusively by human minds, but now is easily generated en masse by artificial intelligence systems. The information overload we daily face confronts us with both design and ethical challenges as content creators: what mark to leave in the world and how to evaluate it. Is it truly appropriate to produce information on a large scale, or perhaps it is time to reflect on the role of the designer and create a new communication ecology? It's time to make a choice, synthesize, and discard the superfluous in order to create more targeted and genuinely useful projects, starting from the simplicity of the sign to the precision of the message.
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