The poster
To bring these insights to life, we designed a poster that merges data visualization with a strong cultural narrative. We incorporated editorial design elements to create a visually compelling and informative piece.
Italian Coffee Culture
Michela Caron Chiara De Micco Diana Del Longo Fiammetta Tolu
Student
Michela Caron Chiara De Micco Diana Del Longo Fiammetta Tolu Academic staff
Alessia Musio Course
Information Design & Visual Storytelling Program
MA Eco-Social Design Semester
2024/25 WS In Italy, coffee is more than a drink; it’s a ritual. From the quick espresso at the bar to the social "pausa caffè", every habit reflects a deep-rooted culture of quality and community.
This project transforms statistical data on Italian coffee consumption into engaging visual stories. By blending visual and physical representation, while making complex information accessible and tactile, the project captures the essence of how Italians experience coffee, turning data into an engaging cultural exploration.
1/5
The poster features eight distinct diagrams derived from our analysis, each visually highlighting a key aspect of Italian coffee consumption and habits.
2/5
Newspaper reading is deeply embedded in Italian coffee culture. To create a newspaper-inspired poster, we carefully considered typography and layout design.
3/5
We incorporated a variety of symbols to enhance data comprehension at a glance and to introduce a sense of visual ease to the information-dense poster.
4/5
Our chosen color palette draws inspiration from the rich hues of coffee, ranging from deep espresso brown to creamy cappuccino tones.
5/5
To further reinforce the connection between coffee culture and newspapers, we opted to print the poster on journal-style paper.
Data physicalization
Our data visualization explores the locations where Italians consume coffee outside the home, with a particular focus on cafés, bars, and social settings. To enhance recognition, we incorporated familiar elements from these environments.
1/4
The volume of liquid symbolizes the relative significance of each location, while color differentiation reinforces the distinction between data points.
2/4
To represent the concept visually, we utilized objects commonly associated with takeaway coffee, such as cups and stirrers.
3/4
Labels on the coffee cup holders provide immediate clarity, making the locations easily identifiable.
4/4
To enhance readability, percentage values are clearly marked on each stirrer.
A project made in the course
Information Design & Visual Storytelling
In a world heavily driven by the production and consumption of information, being able to read and represent it has become extremely critical and undeniably important. The Information Design and Visual Storytelling course aims to provide students with the theoretical background - and the opportunity to practice it - necessary to develop visualization projects in their entirety. The first part of the course will consist of lectures interspersed with small exercises to make students familiarize with the disciplines of information design and visual storytelling. We will work together to understand the basic principles of the discipline and how to apply them in real projects.
More projects by Chiara De Micco, Diana Del Longo, Fiammetta Tolu, Michela Caron
Explore related projects
Anna Graziani, Elisa Di Rocco, Jelke Maria Harmine Meyer, Olivia Conti
How do people in South Tyrol feel about climate change?
Carlotta Esther Gambino, Laisa Sophie Cordes, Simon Rufus Wallis
What is peat and why is it important in our actions against climate change?
Iraitz Gerriko Mujika, Margherita Poli
What’s the real state of biodiversity in South Tyrol’s cities?
Alice Jade Yorke, Helene Maria Oceana Kunze, Malin Paucke, Pia Doreen Rehwald
What do you need when you feel lonely?
Annika Bertram, Charlotte Redonnet, Finn Reutter, Greta Wagner-Görmar
Where are the women?
Antonia Krebs, Iris Eberhardt, Louisa Monte Alegre, Maria Palacios Armesto
What do butterflies reveal about the state of our environment?