How do people in South Tyrol feel about climate change?

Sceptical, sorgenvoll, or sereno skiing?

Olivia Conti
Elisa Di Rocco
Anna Graziani
Jelke Maria Harmine Meyer

How do people in South Tyrol feel about climate change?                        And what differences are visible when examining their socio-demographic background?


The Eurac Research center and the Institute for Statistics ASTAT conducted surveys of the south tyrolean population in 2023 with 1028 participants to better understand emotions and inequalities connected to climate crisis in the area. In the survey, three types of people were identified, with regards to their perceptions and emotions towards climate change: the relaxed, the concerned and the distrustful. Within the three clusters of people, the research shows also the socio-demographic background of participants: their mother-tongue, educational level, age and gender.

 

This Information Design project aims to visualize some of the main findings of this research. The poster is based on an illustrative approach using different graphics and cartoon characters that highlight interesting details through speech bubbles.

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The data physicalization deals with the most strongly represented feelings of people in South Tyrol in relation to the handling of the climate crisis. It consists of photos from people which show their facial expressions to the most represented feelings: powerless, hope, frustration, anger and satisfaction. The size of the photos indicate the percentage of the feelings and how strongly they are represented in the population.

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"Although there is a lot of talk about the need to curb climate change,
too little is done in practice. What actually influences actions are always emotions: how people perceive things emotionally, how they feel about the world and how they react to it, so we decided to conduct a more detailed study on this"

- Christoph Kircher, researcher at Eurac

A project made in the course

Information Design & Visual Storytelling

In a world heavily driven by the production and consumption of information, being able to read and represent it has become extremely critical and undeniably important. The Information Design and Visual Storytelling course aims to provide students with the theoretical background - and the opportunity to practice it - necessary to develop visualization projects in their entirety. The first part of the course will consist of lectures interspersed with small exercises to make students familiarize with the disciplines of information design and visual storytelling. We will work together to understand the basic principles of the discipline and how to apply them in real projects.
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