Neue Haas Unica : a whole new universe
Sofia Zamagni
Student
Sofia Zamagni Academic staff
Markus Weithas Course
Typography and Graphics – A typeface and its era Program
BA Major Design Semester
2024/25 SS Have you ever wondered what was behind the font you used to format your documentation, or to make a required presentation, or even to write a mile-long argumentative text?
We asked ourselves what was really behind it and investigated about a "typeface and its era".
In this project, we looked deeper into a specific typeface and all its facets, from the historical context to innovations, and in parallel to the countless stories that are described by linear letters and words in a common and known set.
We went further in trying to understand something that could allow us to open our eyes to a broad reality.
This brochure will allow you to take a journey through the 80s era and beyond, enabling you to learn about it and opening your eyes to the new reality brought by the "Unica font" in our society.
A project made in the course
Typography and Graphics – A typeface and its era
A Typeface and its era. A research project. Every Font has its story. Characters convey a meta-message in addition to the textual statement due to their formal nature.
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