When was the last time you felt a typeface and not just used it?

Neue Haas Unica : a whole new universe

Sofia Zamagni

Student

Sofia Zamagni

Academic staff

Markus Weithas

Course

Typography and Graphics – A typeface and its era

Program

BA Major Design

Semester

2024/25 SS

Have you ever wondered what was behind the font you used to format your documentation, or to make a required presentation, or even to write a mile-long argumentative text?

We asked ourselves what was really behind it and investigated about a "typeface and its era".

In this project, we looked deeper into a specific typeface and all its facets, from the historical context to innovations, and in parallel to the countless stories that are described by linear letters and words in a common and known set.

We went further in trying to understand something that could allow us to open our eyes to a broad reality.

This brochure will allow you to take a journey through the 80s era and beyond, enabling you to learn about it and opening your eyes to the new reality brought by the "Unica font" in our society.

A project made in the course

Typography and Graphics – A typeface and its era

A Typeface and its era. A research project. Every Font has its story. Characters convey a meta-message in addition to the textual statement due to their formal nature.

Explore this course

More projects by Sofia Zamagni