HERitage
Michela Caron Chiara De Micco Nikolaos Mavropoulos
HERitage is a web experience that aims to inspire today's female professionals by conveying to them the major contributions made in the field of design by the most important female designers in the history of design from 1900 to the present.
The web experience also serves as a bridge to the PINKexhibition: a traveling physical exhibition which aspires to be a resonance box for women professionals in the design field, whose contributions have too often been relegated to the background of design history.
The transmission of knowledge and the importance of mutual collaboration between professionists are the cornerstones of the HERitage project. In this regard, a part of the site is specifically designed to foster mutual meeting and discovery among today's women professionals. Indeed, we believe that the “Heritage” should be conceived not only as something that moves from the past to the present, but also as something that can flow and be transmitted horizontally, capable of generating richness in the present, for the present.
Having Personas was crucial for understanding people's needs, behaviors, goals, and pain points. Using Personas ensured that design decisions aligned with real user expectations and improved overall usability and engagement.
HERitage is proposed as a web extension of the PINK exhibition, aimed at increasing the resonance of the message for which it stands. The attempt is to raise awareness with respect to the gender gap present even in the professional world, giving voice and light to the female protagonists of the design who for too long have not been adequately valued.
The development of the concept was centered on how through history connections were built between these unknown women designers and how they influenced each other. In particular we took into consideration the metaphors of the Staffetta and the Drop.
HERitage is a digital archive, which aims not only to collect and communicate the professional lives of the women who have left their mark on the history of design and who are too often omitted, but also to provide an opportunity of networking and mutual support among today's women professionals.
Developing a 4 task beyond the three given in the brief (Time, Cards and Clusters) was essential to give a declination to the HERitage experience
To discover milestone after milestone the career of many important designers
Learn something new about each milestone. Listen to the audio and be amazed by the accompanying images
To refine your search of to find quicker what you are looking for
Inspire to get inspired
Visit the PINK exhibition
