Sanità in Pillole
Ettore Della Marina
Sanità in Pillole is a visual communication project that addresses the hidden fragilities of the Italian public healthcare system. Through an Instagram platform, complex issues such as waiting lists, patients’ rights, and privatization are translated into immediately readable content.
Inspired by medical and pharmaceutical aesthetics, the project uses striking imagery to turn information into something that can be quickly absorbed. Alongside the digital space, Sanità in Pillole also takes physical form through a candy package designed like a medicine box, a symbolic that can be found in doctors' waiting rooms object that invites people to inform themselves. A simple scan of the QR code connects the physical experience to the Instagram page, where awareness is given, one pill at a time.
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