Would you notice if you couldn't stop

THE MEDIA BED - Endless Lying

Martina Brafa
Beatrice Cuccia
Anna Daniele

Interior Exhibit Design is a studio course that asks students to move beyond aesthetics and into experience to design spaces that do not just display a concept, but embody it. The course challenges the boundaries between architecture, installation art, and communication design, asking: what does it feel like to be inside an idea?

This semester's brief centered on the Media Bed, an open invitation to investigate the relationship between the bed as a physical, cultural, and intimate object, and the media landscape we inhabit today. Students were asked to develop an original concept, build a research archive around it, and translate both into a fully visitabile installation in which the bed itself becomes the primary exhibition device. The work had to go beyond explanation: it had to create a direct, embodied experience for anyone who entered it.

The result is a collection of installations that approach the same object, the bed, from entirely different angles, revealing how much this single piece of furniture carries: identity, vulnerability, habit, escape, and now, increasingly, screen time.

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Every night, millions of people bring the most powerful attention-capturing machine ever designed into the most vulnerable space they inhabit. The bed, historically a place of rest, dream, and private self, has been quietly colonized. We scroll until we forget who we are, until we lose track of time, until the line between waking and sleep dissolves. Doomscrolling is not a bad habit. It is a behavioural dependency, engineered by design, with documented consequences: chronic sleep disruption, anxiety, depression, isolation, and in the most extreme cases, irreversible harm.

ENDLESS LYING makes you feel this from the inside.

The installation invites the visitor to lie down on a single bed enclosed within an MDF structure. The moment they do, a screen embedded directly overhead floods their field of vision with overlapping reels, competing sounds, and fragmented content impossible to follow, impossible to ignore. Reflective films on the inner walls multiply the images around the body in every direction, dissolving the boundary between self and feed. There is no neutral place to look. The overstimulation is total and deliberate.

From the outside, the structure takes the form of a CT scanner: white, clinical, analytical. Because if doomscrolling is a pathology, the architecture that contains it should look like a machine built to diagnose one. The visitor is simultaneously subject and patient: observed from without, overwhelmed from within.

ENDLESS LYING does not offer solutions. It offers a moment of recognition and the instinct to get up and walk away.

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The video running on the screen above the visitor's head was designed as a direct reproduction of the doomscrolling experience not a representation of it, but a reconstruction. Multiple reels play simultaneously, overlapping without hierarchy: dance videos, news clips, memes, anxiety-inducing content, all at once. The audio layers follow the same logic: music, voices, notification sounds, none of them fully audible, none of them escapable. The speed is calibrated to be just fast enough to prevent focus, just slow enough to keep trying. Combined with the reflections surrounding the body, the effect is total overstimulation, the precise sensation millions of people bring into their beds every night without recognizing it for what it is.

A project made in the course

The Media Bedroom

The Media Bedroom is a bachelor-level course in Interior & Exhibit Design that introduces students to the fundamental principles of exhibition design through the critical investigation of the bedroom as a post-domestic space. Drawing on Paul B. Preciado’s notion of post-domesticity, the course approaches the bed not as an intimate, isolated object, but as a media-saturated device—an infrastructural node where bodies, images, data, labor, and desire converge. Once understood as the ultimate site of privacy, the bedroom today is continuously perforated by communication technologies that transform it into a stage, a studio, a workplace, and a broadcast interface.
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