is it possible to surprise someone with a political statement?

Degree Project

"Da soli siamo invisibili." Ambient campaign contro il lavoro precario

Sofia Biscosi

"Da soli siamo invisibili." is a campaign created
to inspire political engagement among workers by exposing the realities of invisible labor (precarious, unregistered, and
poverty-wage jobs) using urban spaces as a communication medium. Precarious work affects over three million Italians, yet it is often dismissed as an individual problem, trapping workers in a cycle of economic and emotional instability. This isolation prevents many from recognizing the political nature of the issue and mobilizing for change. The campaign employes personal stories to underscore a shared struggle, bringing these narratives into public spaces to engage an audience hard to reach through traditional media. The campaign’s focal point is an urban installation situated in a high-traffic area. Featuring work garments posed to create the illusion of invisible figures, each outfit symbolizes a worker and is paired with a personal story that unveils class-based contradictions. This installation is linked to an online platform that offers a deeper, politically-oriented exploration of precarious work and provides a tool for greater involvement.

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A project made in the course

Bachelor of Design and Art Laurea / Abschluss 24.3

Graduation projects from the Majors in Design and Art Second Session 2024.
More projects by Sofia Biscosi