How can graphics help communicate better?

Community, inclusivity and self-sufficiency are the key values of ‘Senza Nome’, a bar run by deaf people, in the center of Bologna. When someone enters, they feel at home and they can experience the lives and the culture of the deaf community.
In reinventing the brand identity of this bar, the goal was to enhance the coherence of their visual language and to educate people about LIS (Lingua Italiana Segni). Since the start, the focus was clear: starting from a typeface that could connect the two worlds and developing a coherent visual output from there. The new graphic identity of the bar revolves around hands, the pivotal element for the community and an instrument to connect hearing people to this world. Furthermore, other distinctive traits of the identity are a Halftone texture and a minimalistic main color palette.