How can Empowerment be visualized?

Fempower

Emma LiebenSeutter

Fempower is a safe space for everyone who encounters obstacles in everyday life because of their gender. With workshops, talks and other events, Fempower enables mutual and personal empowerment. The new visual identity of Fempower conveys the power of this place with a strong color and expressive typography. It pushes the boarders, not only visually, but also conceptually and demands the space and attention that Fempower needs and deserves. The striking aesthetic now boldly symbolizes resilience and unity and with that ensures that Fempower stands out as a beacon of support and solidarity.

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A project made in the course

Make It Better

Design can make things better. In this project, students are re-imagining identity designs for institutions, companies, places, and individuals. Discussing past and current influences, and exploring cutting-edge tech in interactive workshops, students develop a critical understanding of visual identity design, emphasising practical experience, iterative thinking, and fun.
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