Mila
Marla Sophie Autschbach
Student
Marla Sophie Autschbach Academic staff
Thomas Kronbichler Stephan August Schmidt-Wulffen Andreas Trenker Course
Make It Better Program
BA Major Design Semester
2023/24 SS Mila is the leading dairy producer in South Tyrol. It is a cooperative of numerous farmers across the region who produce milk and sell it locally. I have taken on the task of rebranding Mila, providing a fresh and exciting alternative to its traditional image. Mila’s new identity reimagines milk, infusing it with a unique charm and appeal.
A project made in the course
Make It Better
Design can make things better. In this project, students are re-imagining identity designs for institutions, companies, places, and individuals. Discussing past and current influences, and exploring cutting-edge tech in interactive workshops, students develop a critical understanding of visual identity design, emphasising practical experience, iterative thinking, and fun.
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