is nature the heart of the matter?

We live in a world characterized by an abundance of messages and information: an endless and shapeless flow of knowledge, signs, and data always at our disposal, 24 hours a day. We are inundated with content that, until just a few months ago, was produced exclusively by human minds, but now is easily generated en masse by artificial intelligence systems. The information overload we daily face confronts us with both design and ethical challenges as content creators: what mark to leave in the world and how to evaluate it. Is it truly appropriate to produce information on a large scale, or perhaps it is time to reflect on the role of the designer and create a new communication ecology? It's time to make a choice, synthesize, and discard the superfluous in order to create more targeted and genuinely useful projects, starting from the simplicity of the sign to the precision of the message.