µm-MICRON
Chiara De Micco Laura Fedrizzi Federica Kozma
Student
Chiara De Micco Laura Fedrizzi Federica Kozma Academic staff
Gianluca Camillini Pietro Corraini Stephan August Schmidt-Wulffen Course
The heart of the matter Program
BA Major Design Semester
2023/24 WS Micron is a project with the aim of giving back value to the natural details, which often are forgotten or ignored, but that are so fundamental and always present in our daily life.
To better express our concept we decided to infuse back importance into these details by turning them into jewels: precious objects which rarely pass as unnoticed.
Our editorial explores the natural shapes found throughout our research, redefining the classic concept of layout, and playing with the idea of following an imperfect, or maybe the perfect, order.
A project made in the course
The heart of the matter
We live in a world characterized by an abundance of messages and information: an endless and shapeless flow of knowledge, signs, and data always at our disposal, 24 hours a day. We are inundated with content that, until just a few months ago, was produced exclusively by human minds, but now is easily generated en masse by artificial intelligence systems. The information overload we daily face confronts us with both design and ethical challenges as content creators: what mark to leave in the world and how to evaluate it. Is it truly appropriate to produce information on a large scale, or perhaps it is time to reflect on the role of the designer and create a new communication ecology? It's time to make a choice, synthesize, and discard the superfluous in order to create more targeted and genuinely useful projects, starting from the simplicity of the sign to the precision of the message.
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